Selected Works
Homepage Redesign
![Homepage Redesign project](http://www.katharinefriedgen.com/wp-content/uploads/2022/07/homepage-redesign-signed-out.png)
Homepage Redesign, Signed Out | Etsy | Staff Product Designer
![](http://www.katharinefriedgen.com/wp-content/uploads/2022/07/homepage-redesign-signed-in.png)
Homepage Redesign, Signed In | Etsy | Staff Product Designer
No Longer Available Experience
![No Longer Available Desktop Experience](http://www.katharinefriedgen.com/wp-content/uploads/2020/08/NLA-Desktop@2x.png)
![Mobile views of the Etsy No Longer Available Experience](http://www.katharinefriedgen.com/wp-content/uploads/2020/08/NLA-Tablet-Mobile@2x.png)
Product Detail Page
![Product Detail Page redesign for West Elm](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/laptop-device-pip-simple-Copy@2x.png)
![The product detail page for West Elm on Mobile. Views: Hero image, 3D fabric viewer, and zoom.](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/mobile-pdp-components@2x.png)
![The product detail page for West Elm on a tablet device.](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/tablet-pdp-simple@2x.png)
![](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/mobile-pdp-full@2x.png)
Guided Shop Experience
![The Guided Shop Experience](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/Guided-Shop-Fold@2x-1.png)
![The Guided Shop Experience, Mobile views](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/Guided-Shop-Showroom-Mobile@2x.png)
![Guided Shop Experience supports Quick Shop](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/Guided-Shop-Quick-Shop@2x.png)
West Elm Header Redesign
![West Elm's Header Redesign](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/header-horizontal-mega-menu@2x.png)
![Header Hamburger Test Concept for West Elm](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/header-hamburger-mega-menu@2x.png)
Registry Matchmaker
![Registry Matchmaker Views](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/Registry-matchmaker-XP@2x.png)
3D Fabric Viewer
![](http://www.katharinefriedgen.com/wp-content/uploads/2019/03/we-3d-fabric-viewer-kfriedgen.gif)