Design
![](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/Project-Information-Page-Mobile-Angle@2x-1.png)
Good design is an artistic story; a skilled collaboration between author, characters, and audience.
![A desktop and mobile view of the final experience - Guided Shop](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/guided-pip-template-category-animation.gif)
Guided Shop Experience
A Personalized Shop Path Tool | West Elm | Lead User Experience Designer | 2018
![](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/Registry-matchmaker-XP@2x.png)
Registry Matchmaker
A Quick-Starter Tool for Registrants | West Elm | Lead User Experience Designer | 2018
![](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/laptop-device-pip-simple-Copy@2x.png)
West Elm Product Detail Page
Case Study Coming Soon | Lead User Experience Designer | 2019
![](http://www.katharinefriedgen.com/wp-content/uploads/2019/01/green-philly-blog-desktop-responsive-compressor.png)
Green Philly Blog
Brand, Website Design + Development | Freelance Designer + Developer | 2015
![A desktop and mobile device reflecting lesliefhudson.com](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/guided-pip-template-smaller.png)
Leslie Hudson
Website Design + Development | Freelance Designer + Developer | 2016
![A desktop and mobile device reflecting kristinafriedgen.com](http://www.katharinefriedgen.com/wp-content/uploads/2019/01/kristina-friedgen-desktop-responsive.png)
Kristina Friedgen
Website Design + Development | Freelance Designer + Developer | 2016
![](http://www.katharinefriedgen.com/wp-content/uploads/2019/02/united-by-blue-page-intro.png)