Draw Something Everyday: September 2015

As any designer can tell you, when designing a logo you go through several sketches in order to come up with a concept to present to the client.

September marked the beginning of my work for KristinaFriedgen.com. Kristina hired me to design her logo and redesign her website, which I will also be developing as a wordpress child theme.

Kristina Friedgen is a professional theatre artist located in the Maryland/DC area. She’s an acting coach, director, actress, choreographer, and teacher.

In September, we were focused on designing the identity and brand for Kristina’s business with special attention to the acting coaching aspect of her work.

For this month’s Draw Something Everyday, I decided to share the scraps and heaps of ideas I went through in order to get to the concept phase. At this phase, these sketches are just quick ideas drawn out to get them out on paper. Draw one idea. Like it? Draw another one similar to it, but different. Draw a different idea – even if halfway through I know I’ll hate it – I draw it out and get it out of my head.

I can go through several pages of my sketchbook in this initial phase – it’s all about generating the ideas. At this stage of the process – no idea is too small, no exploration is wrong.

If you’re a designer, or artist, what are your first steps to designing an identity or logo?