My Life As Seen Through My Phone: August 2015
Some people will joke and say “don’t talk to me before I’ve had my coffee.”
When I say it – I’m not joking. In the morning I’m not really a person until I’ve had my coffee.
sketchbook concept: la colombe
DISCLAIMER: These sketches are just a concept I explored personally and are no way affiliated with the company La Colombe.
Usually, I prefer to sit quietly, read the news, listen to Fresh Air’s podcast from my phone, or read a book on the shuttle as I head to work. When I get to work, a few coworkers and I will head over to Jharoka, the Navy Yard cafe, and grab a hot cup of La Colombe coffee. I’ve been doing this for so long that when I looked back at these sketches I’m amazed it took me so long to notice the fun ligature designable aspects of the “la colombe” name.
While I sketched out this idea I noticed that the “L” and the “M” could make the shape of a mug, with the previous “Co” acting as the mug’s handle. From that detail I drew some exploratory sketches, and then took this concept into Illustrator and created a few variations. Below you can see I went from super simple to abstract.
A Little About La Colombe
La Colombe is a well known coffee company in Philadelphia.
Todd Carmichael and JP Iberti founded La Colombe on a simple but profound premise: America Deserves Better Coffee. By sourcing and roasting with care, and borrowing on ancient and modern coffee traditions from around the world, the two have built a successful company and an elevated coffee experience for Americans. Through 20 years of hard work and innovation, the two have made sure that experience is shared in cafes and homes across the country.
This post is part of my series My Life As Seen Through My Phone.